News : DialogTech Acquires Swydo to Bring Omni-Channel Visualizations to Call Analytics
Chicago, IL, USA, Jan 2, 2018 -- DialogTech, a provider in actionable marketing analytics for businesses that value inbound calls, announced the acquisition of Swydo, provider of digital marketing dashboards, reports and visualizations. The acquisition enables DialogTech customers to view their call analytics data alongside their martech and adtech performance data within the DialogTech platform in Swydo-powered reports and dashboards.
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"DialogTech captures the most insightful marketing data on inbound calls and conversations, and we are excited to enable our customers to visualize their omni-channel data within DialogTech via Swydo-powered reports and dashboards," said Irv Shapiro, CEO of DialogTech. "The addition of Swydo visualizations is another example of how DialogTech leads the way in helping marketers connect calls to the increasingly complex customer journey."
"We are thrilled to join the DialogTech team and combine our technologies and engineering resources to provide exceptional value to both our customer bases," said Jeroen Maljers, CEO of Swydo. "DialogTech is the undisputed leader in call analytics, and our team was very impressed by DialogTech’s vision and commitment to providing businesses and agencies with the actionable marketing analytics they need to succeed."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.
Published: Thursday, January 4, 2018