News : DialogTech Announces Customer Award Winners to Be Recognized
Chicago, IL, USA, July 12, 2016 -- Call attribution provider, DialogTech, recognizes Comfort Keepers, Fathom, Sylvan Learning, DAC Group, and CDW for their achievement in optimizing their customer path to purchase by successfully building phone conversions into their digital marketing strategy. These companies have all experienced remarkable results by integrating calls into the customer journey and will be presented awards at DialogTech’s Digital Summit.
"The customer journey has evolved into an omni-channel path to purchase and we are excited to see our clients optimizing for it," said Irv Shapiro, CEO of DialogTech. "Our clients have identified that creating human connections with their customers is an integral part of their ongoing success." The following companies will receive their award on July 20th:
Comfort Keepers: Excellence in Digital Marketing and Conversion Award Winner
"Using DialogTech’s call attribution solution we have been able to understand how our marketing is driving calls," said Bryan Huber, Director of Digital Marketing at Comfort Keepers. "Our focus is on bringing in clients and caregivers and now we are able to optimize our digital efforts and ad spend to make sure we are doing just that."
Fathom: Exceptional Agency Growth Award Winner
"Our clients look to Fathom for solutions tailored towards growth. DialogTech gives us the ability to align technology with performance to create a competitive advantage for our clients," said Sean Nowlin, President of Paid Media at Fathom.
Sylvan Learning: Customer Journey Excellence Award Winner
"With DialogTech we’ve been able to see where our calls are coming from and what marketing drives them, enabling us to allocate budget to what’s really driving student enrollments while eliminating spend on what isn’t," said Seth Lueck, Senior Online and SEM Manager at Sylvan Learning.
DAC Group: Forward Thinking Strategy Award Winner
"Through this partnership we’re able to prove and optimize search strategies to drive valuable call conversions for our clients by adding DialogTech’s dynamic number insertion and conversation analytics capabilities to our solutions," said Lynn Duffy, Senior Research Manager at DAC Group. As a result of their forward-thinking approach, DAC Group has made call attribution an integral part of their end-to-end local digital marketing activation strategy.
CDW: Excellence in Digital Marketing and Optimization Award Winner
"We’ve been able to effectively leverage the call data that DialogTech provides to optimize our digital marketing activities by growing our call volume and ultimately our understanding of how those calls result in sales" said Dan Cardamone, Manager – Search Marketing at CDW.
"We are proud to work with each of these companies to help them drive more conversions through calls," said Steve Dimmitt, CRO of DialogTech. "Our clients are embracing the new omni-channel customer journey and are seeing an impressive return on investment by incorporating calls into their digital marketing strategies."
Posted by Veronica Silva Cusi, news correspondent
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DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech''s platform solves one of the most pressing challenges in today''s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.
Published: Monday, July 18, 2016