News : DialogTech Launches LeadFlow 2.0 for Brand Marketers
Chicago, IL, USA, Aug 22, 2017 -- DialogTech, a provider of actionable marketing analytics for phone calls, announced the release of LeadFlow 2.0, an update to its pay-per-call management solution for affiliates and affiliate networks that extends LeadFlow to meet the needs of brands buying phone leads.
"DialogTech’s LeadFlow has been the solution of choice for affiliates and affiliate networks to route, manage and optimize pay-per-call campaigns," said Doug Kofoid, COO of DialogTech. "Now with LeadFlow 2.0 we’ve taken our leading pay-per-call technology, combined it with our industry-standard call tracking and analytics capabilities for businesses and built a new solution that is ideal for brand marketers in charge of affiliate campaigns."
"DialogTech’s LeadFlow makes managing pay-per-call programs and affiliate partners easy," said Phoebe Hodina, Marketing Analyst at Enova, a leading provider of online financial services to non-prime consumers and small businesses. "LeadFlow is extremely flexible, supporting the phone lead qualification rules that make the most sense for each campaign. I can quickly view the performance of pay-per-call campaigns and provide partners the reporting they need in real time."
Posted by Veronica Silva Cusi, news correspondent
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DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.
Published: Thursday, August 24, 2017
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