News : DialogTech Now Tracks Call Conversions in Bing
Chicago, IL, USA, Jan, 2018 -- DialogTech, a provider of actionable marketing analytics for inbound calls, announced a new integration with Bing Ads that enables businesses and agencies to track and analyze call conversions within their Bing Ads accounts. By connecting calls from Bing search ads at the campaign and keyword level, DialogTech provides search marketers with insights to optimize bids, targeting and messaging to drive more calls and customers.
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"Bing search ads generate billions of calls to businesses each year, and now thanks to DialogTech, search marketers have attribution and intelligence for those calls and conversations," said Greg Goodman, Senior Director of Partner Strategy at DialogTech. "By sending session and conversion data on calls directly into Bing Ads, DialogTech makes it easy for marketers to see exactly how to generate the biggest impact from their search budgets, both online and offline."
The Bing integration furthers DialogTech’s partnership with Microsoft, which also includes an integration with Microsoft Dynamics, their CRM solution. DialogTech sends call intelligence data into Microsoft Dynamics in real time, so sales agents answering calls know who is calling and why and marketers can see which tactics drive the most valuable calls.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Implementation Is Not Magic!
More Editorial From DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.
Published: Friday, February 2, 2018
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
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