News : Digital Customer Experience Provider Clicktale Announces Key Hire
Berkeley, CA, USA, Aug 2, 2016 -- Clicktale, a provider in digital customer experience, announced that Aaron Watson has joined its team as VP of Worldwide Business Development. Watson, a 15-year veteran of the digital technology space, is leading the company's efforts in strategic partnerships to enhance value to customers and expand Clicktale's market reach.
Watson brings vast experience in building and leading business development efforts, with a track record of achieving significant revenue growth through strategic partnership programs. Most recently, he served as VP Business Development at ForeSee, where he led global strategic relationship efforts and served on the executive team that managed ForeSee's acquisition by Answers.com. Previously, as senior director of strategic alliances at Adobe/Omniture, he created the industry-renowned Omniture Genesis drag-and-drop technology partner integration program, which grew to include over 250 partners across more than 30 digital marketing technology sectors. He also served as the business development lead on Omniture's team of subject-matter acquisition specialists prior to its acquisition by Adobe.
"A role like mine only makes sense in an organization that has achieved success among the world's top enterprises," Watson said. "I feel indebted to everyone at Clicktale who preceded me and turned the company into an enterprise-level success story, with the Fortune 500 customers to prove it. I'm excited about the huge potential here to leverage partner relationships to take our unique customer experience and behavioral data, along with their accompanying insights, even broader and deeper within our marketplace."
"Aaron is a true leader, and brings vast experience in developing and running both the strategic and tactical aspects of partnerships in the digital marketing and customer experience world," said Tuval Chomut, COO of Clicktale. "His focus will be on expanding Clicktale's market reach and deepening Clicktale's strategic partnerships and technology integrations, and in the short time he's been with us, our clients are already reaping the benefits of intensified partnership activities."
Posted by Veronica Silva Cusi, news correspondent
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