#contactcenterworld, @digital_defense, @TheChannelCo
San Antonio February, 2021 -- Digital Defense, Inc., a provider in vulnerability management and threat assessment solutions, announced that CRN(R), a brand of The Channel Company, named Bob Layton, Digital Defense’s chief revenue officer, to its 2021 list of Channel Chiefs. The CRN Channel Chiefs list, released annually, recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation and growth.
Layton is responsible for leading the marketing, sales and business development efforts to support Digital Defense’s next phase of growth and its expanding go-to-market plans. Over the last year, Bob orchestrated the launch of the company’s MSP program, empowering MSP, MSSP and MDR partners to raise their brand profile, service offerings and proof of value to clients in the new economics of cloud and on-premises security solutions.
"The pandemic has created all kinds of conversations for customers, around anything they can cut. MSPs are seeing a lot of churn as a result, especially at the low end. With that, the MSP/MSSP/MDR markets are re-evaluating their partnerships and tuning for the buyer’s journey of the next phase of expansion of managed service consumption," said Layton. "Over the last year, we’ve been heavily focused on solving a broken business model between MSPs and their ISV and SaaS partners. I hear from MSPs every day about how much our MSP Partner Program has changed their ability to monetize more rapidly, operationalize with their branding and provide proof of value to their clients. Our partners are raising their customer satisfaction levels and inserting security into all of their offerings. Digital Defense’s strategy is working well here and capturing market share."
The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige and exceptional accomplishments as channel advocates.
"CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market," said Blaine Raddon, CEO of The Channel Company. "The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success."
About The Channel Company:
The Channel Company (formerly UBM Channel) is the independent organization enabling technology partnerships across the channel eco-system.
Published: Thursday, February 18, 2021