News : Digital Leadership, Asia Keys for Westpac’s Hartzer
Melbourne, Australia, Feb 5, 2015 -- New Westpac chief executive Brian Hartzer will persist with his predecessor’s multibrand strategy as he leads a customer-service and digital "revolution" in response to rising community and investor expectations, fierce local competition and a weak global economy.
In a lengthy email after succeeding Gail Kelly on Monday, Mr Hartzer said Westpac had a clear strategy, but he exhorted staff to "pick up the sense of urgency" and think like a 200 year-old start-up.
"We need to continue to demonstrate that we can deliver strong, consistent results every single half, while transforming the business for the long term," he said.
In the early part of his first week as CEO, Mr Hartzer toured the operations in Melbourne and Sydney, visiting two Westpac branches and one Bank of Melbourne outlet.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Maintaining Customer Notes
More Editorial From Westpac Banking Corporation
About Westpac Banking Corporation:
Westpac, is a multinational Financial services company and became the largest bank in Australia (by market capitalisation) after it took over St George, and the second-largest bank in New Zealand.
Published: Monday, February 9, 2015