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News : Americas Mortgage Professionals Leverages CRM Platform
Holmdel, NJ, Dec 19, 2013 -- Vantage Production, LLC, a provider in customer relationship management (CRM), marketing, sales and content solutions, announced that Americas Mortgage Professionals (AMP) is implementing the company’s Vantage Integrated ProductionSM (VIP) platform to help take its consumer-direct lending effort to new heights in personalized customer service. AMP aims to leverage VIP’s CRM capabilities and seamless integration to its loan origination software (LOS) system to improve its customers’ borrowing experiences with impressive presentations and even greater individual attention.
Founded by President & CEO J.R. Boston and based in Ft. Lauderdale, Florida, AMP has three loan centers serving borrowers who are sourced mainly through social media and the Internet via online and inbound phone contact.
AMP Internet Marketing Manager Blake Powell noted that his company has tried several forms of customer relationship management (CRM) since its founding, but desired the benefits of advanced CRM capabilities. "We had used and looked into the top software offerings available, but they were mainly sales specific in their design," Powell said. "J.R. Boston asked me to find the very best CRM technology that was mortgage specific, created and supported by experienced mortgage lenders. Our due diligence process led us to Vantage Production’s VIP platform."
"AMP needed a true CRM technology that was tailored for the mortgage industry," said Vantage Production CEO Paul Zoukis. "True CRM unites and utilizes all the data in the enterprise through a common platform to actually manage customers, their information and their experiences," he explained. "Most systems that call themselves CRM platforms are essentially contact management automation tools that lack the ability to work seamlessly with existing technologies. Plus, they lack the depth of experience offered by Vantage Production, which is led by nationally renowned origination executives such as our president, Sue Woodard. The VIP CRM platform offers content and professional materials with unparalleled depth in the industry," said Zoukis. "This will allow AMP to create highly positive and memorable borrower experiences with the personal touch for which they are known."
Posted by Veronica Silva Cusi, news correspondent
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About Americas Mortgage Professionals:
Americas Mortgage Professionals is a Ft. Lauderdale, Florida-based direct lender, founded in 2007 with offices in Tampa, Florida and Indianapolis, Indiana. The company has been named to the Inc. 500 of fast-growing privately-held companies for three years in a row, and has been recognized for growth and excellence with numerous awards since its founding. More information is available at AmericasMortgagePros.com.
About Vantage Production LLC:
Vantage Production, LLC provides advanced CRM systems, compliant automated marketing and sales solutions, compelling content for the mortgage industry, and professional development programs. With solutions tailored to the requirements of both enterprise lenders and loan officers, Vantage Production provides production support for more than 400 leading lenders and tens of thousands of individual subscribers.
Published: Friday, December 20, 2013