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News : Direct Response Forms The Yonder Digital Group
March 2017 -- Direct Response unveils its new identity: The Yonder Digital Group, the result of acquisitions of CallScripter, Ansaback and GoResponse. The Group leverages the acquired companies’ experience in customer experience delivery and technological innovation to service clients across a range of industries with its omni-channel, multi-modal service rooted in expert analysis of customer behaviour.
In a multi-channel world, where customer interactions take many interdependent routes across telephone, email, social media and instant messaging to just name a few, Yonder are committed to delivering a 24/7/365, omni-channel service.
Chris Robinson, Yonder Digital Group, comments: "With this rebrand we confirm our commitment to provide optimum client solutions, powered by an omni-channel single view of the customer allowing clients to fully understand the customer journey across channels that leads to real business results. With our combination of extensive delivery centre experience and new technology we are able to provide the right intelligence for clients to balance risk and experience leveraging cross-selling and up-selling opportunities and delivering rapid problem resolution. This also allows us to robustly measure and analyse performance and quality data across multiple touch points and maximise ROI on customer engagement for our customers."
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Published: Monday, March 20, 2017