Toronto, ON, Canada, Sept, 2022 -- Doxim, a customer communications management (CCM) and engagement technology provider serving highly regulated markets, announced the launch of a joint application development initiative focused on building new solutions to streamline the way lenders interact with the mortgage broker channel.
The participating financial institutions have committed to funding the initiative and collaborating with Doxim on the new feature set, while identifying key areas of new value for their members. Participating credit unions include Prospera Credit Union, Coastal Community Credit Union, Your Neighborhood Credit Union, Kawartha Credit Union, Motor City Community Credit Union, and others.
The initiative will focus on building broker channel integration with Filogix Expert and Expert Pro, a mortgage broker channel POS solution systems by Finastra initially, then followed by other broker channel systems. This will enable Doxim’s Loan Origination System (LOS) customers to accept deals from new sources.
"At Doxim, we firmly believe in partnering with the ecosystem and our customers," said Sean Kennelly, Vice President, Product Management, Payments and CEM. "This new feature set will equip our credit union and financial institution customers with broker channel integrations to streamline their processes, eliminate double-entry and get access to more funded mortgage deals."
"Over 100 billion in funded mortgages in FY 21 were originated in broker channels through 25000 deals and with 20000+ broker partners," said Shah Usama Javed, Product Manager, CEM. "Enabling digital broker relationships and? creating key value and experience-based differentiation for our customers?from these?3rd party sources, as aggregators, will allow CUs to?acquire new customers with lending products and replicate the big bank advantage."
"The conversations and discussions with our customers were crucial in identifying and validating key areas of nascent value in the mortgage broker channel and we are thankful to our customers for the vote of confidence by participating in the funding and piloting of the solution."
Posted by Veronica Silva Cusi, news correspondent
Doxim is a provider of SaaS-based customer engagement solutions for credit unions, community banks and wealth management firms. Doxim’s Customer Engagement Platform helps financial institutions transform their customer experience, communicate more effectively throughout the customer lifecycle, and improve cross-sell and upsell activities that drive increased wallet share.
Published: Monday, September 19, 2022
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