News : Dr. Onn Keet Peng Appointed by PT. Aegon Marketing Services Indonesia
Jakarta, Indonesia, May 26, 2016 -- Onn Keet Peng President DirectorAegon Direct & Affinity Marketing Services (ADAMS), an Asian insurance marketing consultancy company, is pleased to announce that Dr. Onn Keet Peng (KP) has been named as the President Director of PT. Aegon Marketing Services Indonesia, effective 29 April 2016. He joined the company in 2012 as Regional Director of Customer Analytics based in Singapore.
"I am excited to be in Indonesia," KP stated when asked about his role. "As a Malaysian, I feel a natural connection with the Indonesian people, culture and language. My job allows me to use my analytics skills as well as my global insurance and marketing experience to advise and collaborate with our business partners to offer Indonesians the right product via the right channel at the right time."
KP started his career as a PhD student with AXA UK and worked there until 1999, when he was offered the opportunity to set up the Asia Pacific Analytics team for Wunderman, a global direct marketing agency. He then moved to IntelliDyn, a data consultancy in the US. Returning to the UK in 2002, he helped turn that country's first direct response B2B insurer from a loss-making company into a runner-up for the Insurance Times 'Intermediary of the Year' award, which Allianz UK bought for more than £20 million. In 2009, the exciting growth in Asian markets brought him to Prudential Asia Pacific in Hong Kong, and then to Rapp—a data driven marketing agency in Shanghai.
Posted by Veronica Silva Cusi, news correspondent
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About Aegon Direct & Affinity Marketing Services :
ADAMS is the direct marketing and consulting arm of the Aegon Group in the Asia Pacific region. Having specialized expertise in the design and sales distribution of protection products, ADAMS provides direct insurance solutions for their business partners and their customers; from innovative product design, to customer analytics insights with actionable models, marketing campaign and multi-channel product distribution design; through to assistance with policy administration and claims management.
Published: Friday, May 27, 2016