News : Dutch Bros Coffee Selects Mobivity's SmartMessenger Technology
Phoenix, AZ, USA, January, 2017 -- Mobivity Holdings Corp. (OTCQB: MFON), the provider of SmartSuite, an mobile marketing and customer engagement platform, is pleased to announce that Dutch Bros Coffee -- a privately held, drive-through coffee chain -- has selected SmartMessenger as their enterprise mobile marketing solution.
Dutch Bros will use Mobivity's SmartMessenger technology to manage local and national SMS marketing programs for all their more than 275 locations.
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Since 2010, several Dutch Bros franchisees have been using Mobivity's SMS technology to successfully engage with their customers at a local level. It was based on this success that Mobivity was invited to present an enterprise license opportunity to introduce their next generation SmartMessenger technology. The Dutch Bros executive team was impressed by the personalization and data capabilities of SmartMessenger over basic SMS solutions.
"We're excited to team with Mobivity, they will allow us to connect with our fans and give them the best service," said Travis Boersma, President and Co-Founder Dutch Bros Coffee. "The ability the technology provides to gather data and make better decisions for the company and our customers is of tremendous value."
"We are thrilled to be expanding our relationship with Dutch Bros and helping them expand their mobile marketing capabilities nationwide," says Dennis Becker, CEO at Mobivity. "Dutch Bros has a passionate, loyal customer base. We want to help them build their connection with the Dutch Mafia in a more personal, and measurable way."
Posted by Veronica Silva Cusi, news correspondent
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Mobivity helps restaurant and retail brands grow their business by increasing customer frequency, engagement, and spend. Mobivity's SmartSuite of products -- including SmartReceipt®, SmartMessenger, and SmartAnalytics -- allows brands to unlock the power of customer, employee, and POS data like never before. This creates a closed-loop marketing solution that provides SmartDATA-driven insights, attributions, and validation -- at scale -- to continually adapt and provide more personalized, relevant, localized, and targeted customer communications.
Published: Monday, January 30, 2017
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