News : Dutch Software Company Plants Flag in Gainesville
Gainesville, FL, USA, June 24, 2016 -- Dutch software company Vanad Group made official its plans to establish its U.S. headquarters in Gainesville with an announcement Friday morning at the Gainesville Area Chamber of Commerce office.
Initial plans call for 10 jobs to support U.S. expansion of the company’s contact center products used by Fortune 500 companies to manage customer communications.
The business grew out of the call-center industry — with telemarketers "disturbing you all during dinner," as CEO Arthur Nederlof explained — but has grown with modern technology to include electronic communications and social media that Vanad manages through cloud-based software.
Vanad already has its first contact-center customers throughout the U.S. and if that business continues to grow, Nederlof told the Sun that they would enlarge the team here and bring some of its other product lines to the U.S., such as its software for the healthcare and financial industries.
"We are already talking to specific people in Gainesville about other markets we can launch in the U.S.," he said.
For example, he said they were in talks with UF Health to understand the extent of the opportunity for its healthcare product.
Before the announcement, the company had a small sales office in Atlanta. Vanad hired Gainesville resident Les Giddings, who previously worked for founder Ad Nederlof at call-center software vendor Genesys, and he convinced the owners to consider Gainesville.
Arthur Nederlof, Ad's son, first visited a couple months ago and met a contingent of people from organizations offering to help the company establish itself here and find employees.
"It was such a warm welcome that actually it was an easy decision to choose Gainesville as our second hub," he said.
Vanad was approved for Qualified Target Industry tax rebates if it creates 10 jobs by the end of 2017, with $40,000 pledged by the state and $5,000 each from the city of Gainesville and Alachua County.
Vanad is leasing an office at 424 SW Seventh Terrace in the Innovation Square area.
During the announcement, Vanad was represented by four executives and its second local hire, Shantanu Kande, a recent University of Florida masters of computer science graduate from India. Giddings said they plan to hire two more employees in the next week.
State. Rep. Keith Perry said Vanad is one of the pieces of the puzzle to help recruit top university faculty whose spouses need jobs and to help keep young professionals you have lacked opportunities after graduating from leaving.
Posted by Veronica Silva Cusi, news correspondent
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About Vanad Group:
VANAD Group is a fast growing, internationally active Dutch family business, comprising several innovative companies that operate at the cutting edge of information and communication technology. Together, the VANAD Group companies offer a broad range of state of the art (cloud) services, products and consultancy in the area of customer services, IT, secure (tele)communications and document management. VANAD Group has offices in Rotterdam (The Netherlands), London (UK), Nürnberg (Germany), Brussels (Belgium), New York (US), Chengdu (China) and Suzhou (China).
Published: Monday, June 27, 2016