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News : Dynatronics Corporation Announces R.J. Smith as Vice President of Customer Experience


Eagan, MN, USA, Dec 29, 2020 -- Dynatronics Corporation (NASDAQ:DYNT), a manufacturer of athletic training, physical therapy, and rehabilitation products, announced that R.J. Smith, a seasoned leader in the orthopedic and medical device industry, has joined the company in the newly created role as Vice President of Customer Experience. R.J. will lead Dynatronics' customer care teams and will also have responsibility for all Bird & Cronin sales representatives.

Mr. Smith's experience includes management of sales and marketing, product development, billing and operations, as well as team-building and training development and implementation, primarily at Breg, Inc. ("Breg"), a global medical device company and a Water Street Healthcare Partners company, is a significant Dynatronics customer. In his latest role at Breg, R.J. supported the sales and marketing team to consistently deliver exceptional customer experiences, which led to substantial growth in sales. He was the recipient of numerous accolades in his nearly ten years at Breg, including being named Breg Cultural Champion of the Year.

"Our commitment to deliver excellent customer experiences will be significantly enhanced by R.J.'s hiring," said John Krier, CEO of Dynatronics. "I worked directly with R.J. at Breg for six years in several commercial functions and I am confident he will improve the entire customer journey at Dynatronics, and have a positive impact on our future growth. We recognize from customer feedback that delivering personalized customer experiences is a requirement, not just a differentiator for businesses in the markets we serve, and R.J. brings great passion and energy to the effort. We believe that over time R.J.'s leadership abilities will attract new customers and generate additional product sales from our existing customers."


Posted by Veronica Silva Cusi, news correspondent

About Dynatronics:
Dynatronics is a leading medical device company committed to providing high-quality restorative products designed to accelerate achieving optimal health. The Company designs, manufactures, and sells a broad range of products for clinical use in physical therapy, rehabilitation, pain management, and athletic training. Through its distribution channels, Dynatronics markets and sells to orthopedists, physical therapists, chiropractors, athletic trainers, sports medicine practitioners, clinics, hospitals, and consumers.
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