News : Easy Taxi App Boost for Customers in Bahrain
Manama, Bahrain Sept 3, 2014 -- The Easy Taxi App, which allows customers to book taxis through smartphones, has officially launched in Bahrain after a period of beta testing lasting two months.
The company's general manager for Bahrain and Dammam Eugen Brikcius said during the beta test period, more than 100 taxi drivers signed up to use it.
The number of customer rides requested through the app has also seen a steady increase since the beginning of the test, which shows great growth potential in Bahrain.
The beta test also showed the app was able to provide a key feature that customers are requesting in Bahrain, which is shortening the time between contacting a taxi driver and his arrival at the pick-up point, he said.
The app does this by eliminating much of the time lag by scanning for drivers who are closest to the customer.
"We got positive feedback on the app's "driver information" security feature, which allows tracking of the location of the designated driver and shows his photo, name, phone number as well as his car's ID number," he said.
"Customers also appreciated the ability to get lower cost rides by not having the extra charge on the meter that is usually added if a taxi is requested through a call centre," he added.
"As of now, we are in the process of executing plans to introduce the app to Dammam in Saudi Arabia.
"We expect that this will allow visitors from both areas to have a more seamless experience while travelling within those two locations.
"This is part of an ongoing strategy to expand in Gulf and Middle Eastern countries," he said.
Bahrain is Easy Taxi's 32nd country of operation after launches in the region which included Jordan, Saudi Arabia, Qatar and Kuwait with plans for more soon. The app has been rolled out in more than 30 countries worldwide and has over 200,000 registered drivers, in addition to 1,300 employees.
Posted by Veronica Silva Cusi, news correspondent
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About Easy Taxi:
Easy Taxi is backed by Arabic Internet platform, the Middle East Internet Group, and iMENA Holdings, a Middle East and North Africa region investor-operator.
Published: Thursday, September 4, 2014