Fort Worth, TX, USA, Nov, 2018 -- ECi Software Solutions, a provider in cloud-based business management solutions, and Lasso Data Systems, a provider of cloud-based CRM software for new home marketing and sales, announced a two-way sync of key prospect data between ECi’s MarkSystems(R) ERP software and Lasso CRM. This real-time integration will instantaneously push data between the two systems, ensuring information is always up to date.
"Keeping data in sync between Lasso and MarkSystems ERP is incredibly important," said Chris Hartley, VP of Operations and Marketing, Dunhill Homes. "The last thing we want to do is send the wrong information to someone who’s on contract. We don't want to scrub the database to make sure a purchaser was mislabeled as a prospect. With the integration, we save a lot of time, and accuracy is guaranteed."
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ECi and Lasso have worked together for five years, and in that time have collaborated to update offerings to meet the growing needs of their joint customer base of residential homebuilders and developers.
"Customer feedback is at the core of everything we do at ECi, and we recognized that there was an opportunity to improve the efficiency of our joint systems and make our customers’ lives easier," said Scott Duman, President, Residential Home Construction Group, Building & Construction Division at ECi. "We are confident that this data sync will allow our MarkSystems users to better leverage the value that Lasso CRM provides, such as lead management, email marketing, dedicated reporting and more."
"The Lasso CRM and MarkSystems integration is a key success factor in helping our clients expand their businesses and be competitive in the fast-growing residential construction market," said Dave Clements, CEO, Lasso Data Systems. "With the ability to tap the best features each system has to offer – without worrying about duplicating efforts or missing data – residential homebuilders and developers will now be able to grow their businesses at an even faster rate, and we’re looking forward to helping them along that journey."
Posted by Veronica Silva Cusi, news correspondent
About ECi Software Solutions:
ECi Software Solutions provides end-to-end business management software and services, focusing on cloud-based technologies. For 30 years, ECi has served small to medium-sized manufacturing, wholesale/retail distribution, building and construction, and field service organizations. Privately held, ECi is headquartered in Fort Worth, Texas, USA, with offices throughout the U.S., Canada, Mexico, England, the Netherlands, and Australia.
Published: Wednesday, November 21, 2018
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