News : Element Wave Launches CRM Platform Mobile Moments
Ireland, Jan 27, 2015 -- Element Wave have launched Mobile Moments, the gaming industry’s dedicated mobile CRM (mCRM) platform, designed to combat the increasing problem of mobile player churn for operators.
The Irish company uses in-app messages, push notifications, real-time analytics and post-campaign reporting to help boost mobile player engagement and retention.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Managing Peaks
Published: Friday, January 30, 2015