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News : Ellie Mae Launches Encompass CRM
Pleasonton, Calif., Mar 18, 2014 -- Ellie Mae, a provider of enterprise level, on-demand automated solutions for the residential mortgage industry, announces that it has launched Encompass CRM™, a customer relationship management (CRM) and marketing automation solution.
Encompass CRM, formerly MortgageCEO, is a scalable suite of automated sales and marketing tools that allows mortgage lenders to manage and market contacts in a compliant manner, leverage lead management and lead distribution capabilities and develop and manage relationships with Realtors(R), third-party originators or other trusted and valued relationships. Encompass CRM streamlines the process of converting leads to loans and eliminates the need to update multiple systems that can create data inconsistencies and introduce compliance and audit concerns for lenders.
Business managers can use Encompass CRM to build realistic forecasts, gain greater insight into their sales pipeline and monitor the effectiveness of individual and branch performance as well as marketing campaigns.
"Mortgage lenders are scrambling to make the transition from a refinance to a purchase market, but many do not necessarily have a specific plan of how to get there," said Jonathan Corr, president and chief operating officer of Ellie Mae. "Advanced CRM and automated marketing tools are no longer nice to have, but rather, are a necessity to be competitive and to thrive. With Encompass CRM, mortgage lenders can be more productive, build relationships and drive purchase conversions. Furthermore, the capabilities within our CRM solution and our single system of record helps our clients stay compliant."
Posted by Veronica Silva Cusi, news correspondent
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About Ellie Mae:
Ellie Mae, Inc. is a leading provider of on-demand automation solutions for the mortgage industry . The Company offers an end-to-end solution, delivered using a Software-as-a-Service model that serves as the core operating system for mortgage originators and spans customer relationship management, loan origination and business management. The Company''s offerings include the Encompass and DataTrac® mortgage management software systems. Ellie Mae was founded in 1997 and is based in Pleasanton, California.
Published: Wednesday, March 19, 2014