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News : Emaar Misr Implements Salesforce CRM

#contactcenterworld, @salesforce

Marassi, Egypt, Nov 13, 2023 - Developer Emaar Misr, a subsidiary of the UAE’s Emaar Properties, is driving digital innovation with AI-enabled smart city solutions at Marassi, a luxury development on Egypt’s north coast, thanks to a collaboration with Salesforce, a global vendor in customer relationship management, CRM.

Emaar Misr has deployed Salesforce CRM solutions including Sales Cloud, Service Cloud, Field Service, and Partner Community, which it has integrated with Marassi’s systems for access and security, facilities management, and maintenance.

This has enabled Marassi to deliver greater convenience to its residents and monthly visitors, while also maximising the use of data to drive visibility, efficiency, and intelligence.

Coupled with the identification system provider Nedap, the Salesforce solutions enable residents and guests to access the community and its facilities, including beaches, sports facilities, and car parking, through a solution that uses facial recognition and is connected to each user’s mobile application.

Residents can also invite their family and friends to visit the community by filling in details on the application, such as their photo and car number plate, which allows the security systems to recognise them and give access on the specific date and time requested.

"With this suite of Salesforce CRM solutions integrated across our access, security and surveillance systems, we have gained full visibility and control of footfall and movement across Marassi, enhancing convenience and security to residents and guests," said George Atef, Chief Information Officer, Emaar Misr.

"By capturing and analysing additional data we can better understand the needs of our residents and demand for services, enabling us to maximise efficiency and provision of services."

"In Egypt’s luxury real estate sector, Emaar Misr shows how to continually improve customer service while boosting operational efficiency by innovating with AI-powered digital platforms and data," said Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East. "As Egypt’s premium real estate sector shows continued long-term growth, Emaar Misr is a prime example of how an integrated digital approach can re-invent established processes to raise the game and become a vendor in smart city innovation."

#contactcenterworld, @salesforce

Posted by Veronica Silva Cusi, news correspondent

About Salesforce:
Company delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as changed how applications are delivered.
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Today's Tip of the Day - Feasibility Of An IP Contact Center

Read today's tip or listen to it on podcast.

Published: Tuesday, November 14, 2023

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2024 Buyers Guide Employee Engagement Solutions

Typical Problem!

In-house surveys can be time consuming, cumbersome at best and many staff often don't provide valid feedback as they fear ‘being too honest' with their employer for fear of retribution.

Even some 3rd party ‘managed' surveys can be challenging, costly and then there is no benchmark or significant value other than ‘managed by a 3rd party' approach, which leads to the problem of validity of data, security and integrity plus costs and time required by you.

The Solution!

TopPlace2Work is an easy to use program that allows you to gather valuable data on employee morale and engagement.

Motivarnos helps your efforts in managing a constant recognition system that includes trivias, badges and competition elements that drives performance appraisal while agents have an encouraging environment.

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