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News : Emarsys Launches Emarsys CRM Ads
Sydney, Australia, June 27, 2016 -- Emarsys, a provider of cloud marketing software for B2C companies, announced the launch of Emarsys CRM Ads. This feature of the Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, email) behavioural data to improve their advertising campaigns.
Amir Jacobi, Emarsys Product Manager, highlights the importance of Emarsys CRM Ads, "A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With Emarsys CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and ROI in real time."
Stuart Barker, Managing Director for Australia at Emarsys, believes new advertising solutions, such as Emarsys CRM Ads, must address the specific needs of the customer, "Traditional advertising campaigns that target whole conglomerates of audiences were never effective. Customers all have specific needs and marketers must fulfil these to capture their segment audiences. We are advocating a people-based, needs-targeted marketing approach with Emarsys CRM Ads, evolving with the dynamic needs of customers through the application of real-time analytics."
Posted by Veronica Silva Cusi, news correspondent
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Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalisation and multichannel delivery to reach customers most effectively, while maximising engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenues and ROI.
Published: Tuesday, June 28, 2016