Columbus, OH & Wayne, PA, USA, April 20, 2020 -- Astute announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to support its internal customer services group.
The Emerson Group helps brands connect with consumers in the marketplace. The Emerson Group provides sales, marketing, and support for many of its portfolio of brands, including contact center infrastructure to support pre-sales and post-sales for consumers. Previously, the company had been using a help desk platform that was not designed for customer engagement, and to tailor that platform to their needs would have been cost prohibitive. Now, all those brands will benefit from Astute’s intuitive, enterprise-level consumer engagement software that enhances efficiency and provides valuable insights into consumer trends and behavior.
"We are impressed by the specialization in customer service that is built into the Astute suite," said Anna Marie LaVenia, Director of the Client Services Office at The Emerson Group. "They’ve developed systems and processes that will make our Consumer Information Liaisons’ work easier, faster, and more efficient, all while providing the flexibility for us to tailor the software to our own unique needs."
"The Emerson Group is highly respected for the level of sophistication and industry expertise that it brings to retail health and beauty brands," said Dave Butler, Vice President of North American Sales at Astute. "We are excited to support them with smart tools so they can meet the needs of an increasingly sophisticated consumer, both today and into the future."
Posted by Veronica Silva Cusi, news correspondent
About Astute Solutions:
Astute Solutions helps consumer brands drive loyalty throughout the customer journey with the world's smartest consumer engagement software. Consumers want to talk to their favorite brands like they talk to their friends, instead of being forced to communicate through stiffly structured interfaces. Astute Solutions’ blend of leading edge technologies makes this possible, eliminating friction during every customer interaction.
Published: Tuesday, April 21, 2020
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