News : Enquire and Roobrik Integrate to Make Digital Connections More Personal, Powerful and Timely
Denver, CO, USA, March, 2019 -- Enquire, a provider of cloud-based CRM, marketing automation and sales contact center solutions for senior living and post-acute organizations, announced a new integration with Roobrik, a provider of human-centric, decision tools for age-related health and care decisions.
The most successful senior care providers focus on developing authentic relationships at every stage, in service to older adults and their families. Roobrik’s integration with Enquire is designed to make that easier, providing timely guidance and giving sales and marketing teams family-focused data and simple transparent management tools.
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"We’re seeing two big themes with senior living communities and their marketing in 2019," said Nate O’Keefe, CEO of Roobrik. "First, communities are striving to put families first — not just in person — but in every aspect of digital marketing. And second, companies like Enquire and Roobrik, are stepping up to make sure that all of these systems talk to each other to help sales and marketing teams focus on and better serve everyone that’s reaching out to them."
"Our customers’ sales teams live in their CRM," said Erin Hayes, Enquire Chief Revenue Officer. "When a new Roobrik lead pops up, or gets added to an existing prospect record, the sales team immediately has all of the additional information provided. This gives them detailed insight into motivations and concerns to better assist the family in their search."
Hayes continued, "As senior living sales teams are facing increased competition every day, integrating with a tool like Roobrik that allows them to be more successful in their roles is exciting. Sales teams that have qualified prospects are not only more effective – they are happier!"
"As senior living providers see growing numbers of Sales-Qualified Leads (SQLs) from their websites, it’s critical that those leads don’t fall through the cracks. When providers start using Roobrik, they get 20-40% more online leads; Enquire ensures that they flow right into the workflow, to the sales advisors that can help most," concluded O’Keefe.
Posted by Veronica Silva Cusi, news correspondent
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About Enquire Solutions:
Enquire Solutions is the fastest growing CRM and call center solution for the senior living and post-acute industry. Enquire designs and implements customized solutions that support each client’s onsite staff. Headquartered in Greenwood Village, Colorado, Enquire Solutions serves senior living communities throughout the United States and Canada. Their vision is to improve the experience for prospects and family members with their customer service focused products. Their cutting-edge analytics provide the executive team insight into the sales process and marketing efforts.
Published: Monday, March 18, 2019
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