Almere/Barcelona/Zaragoza, Spain, June, 2022 -- Enreach’s Spanish brands, masvoz and Telsome, have together adopted the group’s name and are from today known as Enreach. The two businesses already operate as one as a result of the successful integration completed since the acquisition of Telsome in January 2022.
With this move, the UCaaS and CCaaS group backed by independent investment firm Waterland Private Equity, expands the Enreach brand into the Spanish market. The rebranding is another example of Enreach executing its integration strategy and presenting one unified front across all European markets.
Masvoz was the origin of Enreach’s market entry into Spain and in recent years has created significant new organic growth opportunities both in the local market and across the group, particularly through its innovative omni-channel cloud contact centre solution for mid-sized enterprises. With the addition of Telsome, both companies have continued to grow together and enhanced Enreach’s Spanish footprint with new MVNO capabilities and a successful SME channel. Coming together as Enreach enables greater focus and will benefit customers in their digital transformation journeys using Enreach’s integrated products.
For Enreach, this name change represents another important step in its strategy towards establishing one unified group across Europe.
"We are delighted to see that our growth strategy in Spain is proving to be successful. The transformation of masvoz and Telsome into Enreach represents a key milestone in our market, to which we will continue to bring the most innovative and user-friendly technologies and solutions thus helping our customers to further facilitate their growth", says Alfred Nesweda, CEO of Enreach Spain.
Stijn Nijhuis, CEO of Enreach says: "Today we welcome masvoz and Telsome together under the Enreach brand name symbolizing their full integration into our group. This announcement not only harmonises our Spanish businesses but also lays the foundation for further growth in this important market as well as driving Enreach’s unified presence across all of Europe."
The group's presence in Spain is completed by Enreach Labs, which operates as one of Enreach’s development hubs.
Posted by Veronica Silva Cusi, news correspondent
Enreach is the parent company of various labels such as Voiceworks, Swyx, ipnordic, Centile, Eazit and Network Telecom. Enreach provides collaboration technology and telecoms services via their reselling partners or direct brands that are transformative for SMEs and the people that work with them. Enreach is active in the core markets Germany, the Netherlands, Denmark, UK and France with activities in 25 countries and more than 775 employees.
Published: Monday, June 20, 2022
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