Almere, Netherlands/Dortmund, Germany, Sept, 2020 -- Enreach, a European unified communications group backed by investment company Waterland, enhances its product offering with the acquisition of cloud contact centre software provider HeroBase A/S (‘HeroBase’). The addition of HeroBase brings contact centre and marketing automation capabilities to Enreach. These will be integrated with its existing products to create a full GDPR-compliant cloud-based contact centre solution for its partners and customers across Europe, while also increasing its footprint in Scandinavia.
Stijn Nijhuis, CEO of Enreach: "The acquisition of HeroBase is further proof of our buy-and-build strategy to develop into a unified communications market leader in Europe. Looking for a full cloud contact centre offering, we decided that adding HeroBase was the perfect fit following our latest acquisition of masvoz, the number one B2B cloud communications provider in Spain. Together, they instantly create a leading ‘one-stop shop’ cloud contact centre solution for Enreach customers across Europe. We are therefore very pleased to welcome HeroBase to our group."
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Casper said: "In recent years we have achieved consistent growth and successfully enhanced our product offering. The acquisition of HeroBase by Enreach is a strategic and well-considered decision that will not only help facilitate our customers’ growth, but also the growth of the entire group in the area of contact centres. A good example is the immediate synergies between HeroBase and masvoz to sell its cloud contact center solutions and our marketing automation and sales software."
Posted by Veronica Silva Cusi, news correspondent
Enreach is the parent company of various labels such as Voiceworks, Swyx, ipnordic, Centile, Eazit and Network Telecom. Enreach provides collaboration technology and telecoms services via their reselling partners or direct brands that are transformative for SMEs and the people that work with them. Enreach is active in the core markets Germany, the Netherlands, Denmark, UK and France with activities in 25 countries and more than 775 employees.
Published: Monday, September 7, 2020
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