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News : Ericsson Supports SoftBank for Better Customer Experience
August 11, 2014 -- Telecom equipment vendor Ericsson today said its Mobility-based Policy is supporting SoftBank Mobile to better mobile user experience in congested network environments.
"By enabling us to allocate the best radio resources on a per-user, per-terminal basis, Ericsson Mobility-based Policy has the potential to increase our network flexibility while reducing signaling traffic network wide – this efficiency drives additional opportunities to improve both the user experience and network performance," said Yoichi Funabiki, director, Mobile Network Planning Division, Core Network Department SoftBank Mobile.
Ericsson says its Mobility-based Policy software creates a direct connection between Ericsson SGSN-MME and Ericsson Service-Aware Policy Controller, enabling mobility management information from the SGSN-MME to go directly to the Service-Aware Policy Controller, while selected policy decisions from the Service-Aware Policy Controller can then go directly to the SGSN-MME.
SoftBank Mobile’s customers benefit from congested user environments such as Tokyo busy-hours as Ericsson Mobility-based Policy supports location-based mobile user experience while reducing signaling traffic in the network and by off-loading the gateway.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Set Customer Expectations
About Softbank Mobile:
Softbank Mobile Corp. is a mobile operator in Japan with over 28 million customers and a member of the Softbank Group. The Tokyo-based company offers a wide range of sophisticated mobile voice and data services. Softbank Mobile Corp. is now working in close cooperation with other Softbank Group companies to accelerate the pace of the IT revolution.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuos technology leadership.
Published: Tuesday, August 12, 2014