Singapore, Oct, 2019 -- Singapore-based telecom start-up Crux Labs, announced the successful deployment of their Unified Communications (UC) product, Crux LX, at online florist FarEastFlora.com and it’s Malaysia-based subsidiaries Floristika.com.my and FarEastFlora.com.my . Two units of Crux LX, deployed one in each country office, have replaced older analogue office communication and call centre solution, and interconnected the office departments, retail outlets and field staff between both countries, and poised to improve overall customer experience from order to delivery.
FarEastFlora.com decided to implement Crux LX with Singtel’s Session Initiation Protocol (SIP) trunk service in Singapore and with Telekom Malaysia’s SIP trunk service in Malaysia, making it different from their erstwhile communication equipment with Integrated Services Digital Network (ISDN) lines in both countries, that guzzled power and money to maintain.
"Crux is highly cost effective and amazingly stable and reliable for its size. At first glance, we could not believe that this palm-sized micro-server could replace our bulky rack-based server that we had been using for about a decade. However, a quick trial with Crux proved that it could not only manage our load but enabled various other useful features that could help improve our end customer experience while saving operation costs.", said Ryan Chioh, Managing Director of FarEastFlora.com Pte. Ltd. He added, "The call centre feature of Crux in particular is impressive and extremely cost effective, unlike many cloud-based solutions with recurring charges that are per agent and per month. The ease of use and low cost of ownership were critical factors for me to switch over to Crux. As a business with call centre support, call clarity is very important to us and Crux does not disappoint. Another key feature that we were sold on is the voice recording feature which allows us to listen back to conversations so that we can improve via service training for our staff. This has proven to be quite invaluable. We have now deployed two Crux boxes in Singapore and Malaysia. Crux Labs team has paired them together such that staff can call either of our overseas offices without any IDD charges! Needless to say, we are very happy with Crux and recommend it to any SME business."
"When I first visited FarEastFlora.com to introduce them to Crux, I was pleasantly surprised to see the extent of technology being used by them. I did not expect them to have a mini-Data Center of their own and having seen the benefits of keeping up with technology developments, an innate desire to upgrade communication technology as well. We are proud and humbled to have been entrusted by FarEastFlora.com with this digital transformation across both country offices.They are a great addition to our growing list of customers," said Rohit Gupta, Founder & CEO of Crux Labs Pte. Ltd.
Posted by Veronica Silva Cusi, news correspondent
Published: Friday, October 4, 2019
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