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News : Farmers Insurance Names Melissa Joye Chief Customer Experience Officer
Woodland Hills, CA, USA, April, 2017 -- Farmers Insurance, a multiline insurer group, announced Melissa Joye has joined the organization as Chief Customer Experience Officer effective April 12, 2017.
The newly created position within the Farmers(R) organization will help define and implement an enterprise-wide customer experience vision to help drive customer loyalty, retention, and create a truly differentiated experience for customers.
"Improving the customer experience begins with a greater understanding of how and when the customer chooses to interact with a brand," said Mike Linton, chief marketing officer for Farmers Insurance. "Melissa brings a wealth of knowledge and expertise that will benefit Farmers, and more importantly, our customers."
Joye comes to Farmers from American Express where she served as vice president of the strategic planning group that helped drive thought leadership of cross-functional projects. Prior to that, she served as a principal at Bain & Company, in addition to other roles throughout the years with other prominent business management and financial service organizations. Joye holds a bachelor's of science degree from Duke University, and a master's of business administration from The Wharton School at the University of Pennsylvania.
"It's a privilege to join such a well-respected organization like Farmers Insurance," said Joye. "I look forward to expanding upon the rich 89-year history of Farmers providing exceptional service to customers by building greater differentiation, encouraging brand loyalty and exploring new, engaging user experiences."
Posted by Veronica Silva Cusi, news correspondent
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About Farmers Insurance:
Farmers Insurance Group of Companies is one of the country's insurers of both private Personal Lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers operates primarily in 41 states across the country through the efforts of approximately 20,000 employees. Farmers exclusive and independent agents, along with Farmers employees, are responsible for servicing more than 15 million customers.
Published: Friday, April 21, 2017