News : Fashion Retailer Boathouse Grows Website Attention with Zmags Creator
St. Catherines, ON and Boston, July 30, 2015 -- Content marketing technology provider Zmags announced initial results from the deployment of its Creator platform with Canadian fashion retailer Boathouse.
Marc Schwartz, digital and marketing strategy leader at Boathouse, said, "Typically, we get 30-45 seconds dwell time on normal pages, but this has increased to upwards of five minutes with Creator — so our customer engagement metrics are fantastic. When people saw the site, they started to ask, ‘This is Boathouse?’ on social media; that’s a great reaction from a brand perspective."
Zmags Creator was primarily deployed to rapidly create and launch online merchandising experiences, including lookbooks around specific clothing lines.
Boathouse wanted a more rapid and easier way for its small team of six people to make changes to its website and to make the site rich and engaging.
Brian Rigney, CEO at Zmags, said, "Today, in-house marketing teams are expected to have an array of skills to bring product-related content to the attention of consumers. Online, this means that the process of creating consumer-focused experiences — that immerse them in beautiful images or video — is both lengthy and costly when marketers use a traditional process. With Zmags Creator, Boathouse has been able to simplify that process, build engagement and realize a quick return on investment."
Today's Tip of the Day - Expect Shrinkage
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Zmags provides the technology businesses need to deliver instant digital gratification. The Zmags content marketing technology is built for marketers who want to create attention-grabbing digital experiences but don’t have time for lengthy technology learning curves and custom development. The Zmags Creator and Publicator platforms enable companies to rapidly create and publish memorable digital experiences without writing a single line of code. Over 1,500 of today’s leading companies trust Zmags to help them instantly connect with their customers in the moments that matter.
Boathouse is Canada's destination for action sports apparel and accessories, featuring Volcom, Hurley, Diamond Supply, Vans, Crooks & Castles and more.
Published: Friday, July 31, 2015
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