San Francisco, CA and Newport News, VA, USA, Feb. 8, 2021 -- Salesforce (NYSE: CRM), a global provider in CRM, announced that Ferguson, a U.S. distributor of plumbing supplies and a distributor of HVAC equipment, has selected Salesforce to power its digital transformation. Ferguson will leverage the Salesforce Customer 360 Platform to gain a single source of truth and complete view of its commercial and residential customers wherever they are engaging with the company—whether online, in the showroom or plumbing counter, or on the phone—to better track and manage their projects from anywhere.
Ferguson will use Sales Cloud, Service Cloud, Commerce Cloud, Tableau CRM, and Experience Cloud to create more personalized and efficient experiences for customers across every channel, and enhance their associates' productivity.
"Ferguson is a great example of a business reimagining itself for the all-digital world. Their vision is powerful—digitize every touchpoint and experience for their customers, partners and employees, while staying true to the essence of their brand," said Bret Taylor, President and COO of Salesforce. "We're proud to power their digital transformation and use the Salesforce Customer 360 Platform to make their vision a reality."
"Every decision we make is centered around our customers, and our customer relationships are truly the foundation of our business," said Michael Sajor, Global CIO and SVP, Ferguson. "It's important that we maintain these genuine connections and drive a personalized customer experience not only at our brick-and-mortar Ferguson locations and on our customers' project sites, but also in the digital space. Salesforce is an important tool that will help us link the two experiences, creating and celebrating the best digitally enabled human relationships. The end goal is a seamless experience for the customer no matter where and how they want to do business with us."
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Tuesday, February 9, 2021
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