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News : Fluid Acquires Social CRM Platform 8thBridge
SanFrancisco, April 7, 2014 -- Fluid, a digital shopping software and services company, announces that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers. By adding 8thBridge's technology and capabilities, Fluid will now offer a comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences to their customers, supported by an integrated social analytics platform.
8thBridge, Inc. is a Minneapolis-based software provider specializing in helping brands leverage onsite social discovery and curation experiences to derive new customer insights, execute targeted loyalty programs and promotions, and conduct social network retargeting campaigns.
"Fluid thrives on helping retailers find new ways to connect with their customer base and provide engaging, compelling experiences that turn shoppers into buyers," said Kent Deverell, Fluid CEO. "8thBridge has a strong track record of delivering innovative Social CRM solutions that connect shoppers to each other, that build community and content around brands and products, and that help drive an unparalleled level of customer insight through the social analytics technology built into the Graphite platform. We couldn't be more excited about the combination and we know our customers will be too. "
By aligning with 8thBridge, Fluid will extend its digital experience suite, including product customization, shoppable media, and visual mix & match with 8thBridge's comprehensive social commerce platform.
"We're excited to be pairing up with Fluid," said Wade Gerten, CEO of 8thBridge, Inc. "Our platform and social expertise plus Fluid's digital shopping software and strategic services means brands will have cutting-edge shopping solutions to fit their needs."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Set Customer Expectations
Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though Fluid''s on-demand retail experience suite and strategic services. Founded in 1999 and with offices in San Francisco, Minneapolis, and New York, Fluid''s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: The North Face, Chicos, Brooks Brothers, Elie Tahari, Harmon Kardon, Reebok, Vans, LL Bean, Diapers.com and HSN.
Published: Tuesday, April 8, 2014