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News : Food Tech Company Burrp to Launch CRM Programme for Restaurants
Pune, India, March 18, 2016 -- India's food tech company, Burrp.com, is expanding its offerings into customer relationship management (CRM) and loyalty solutions for restaurants.
Pradeep Prabhu, co-business head, said, "This would be a white label offering which will be powered by Burrp and can be customised by the merchants. Alternately, they can use a common Burrp platform. A beta version of the loyalty programme will be launched in April."
The company is currently present in 14 cities and plans to expand this to 26 over the next 18
months. Next on the agenda is also rolling out a transactions function on the website and app and a user interface (UI) refresh.
Abhishek Chhajlani, co-business head said, "We'll be introducing online ordering and reservations - for tables as well as for events. The events would be restricted to those taking place at F&B venues.
Posted by Veronica Silva Cusi, news correspondent
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Published: Monday, March 21, 2016
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