News : Food Tech Company Burrp to Launch CRM Programme for Restaurants
Pune, India, March 18, 2016 -- India's food tech company, Burrp.com, is expanding its offerings into customer relationship management (CRM) and loyalty solutions for restaurants.
Pradeep Prabhu, co-business head, said, "This would be a white label offering which will be powered by Burrp and can be customised by the merchants. Alternately, they can use a common Burrp platform. A beta version of the loyalty programme will be launched in April."
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The company is currently present in 14 cities and plans to expand this to 26 over the next 18
months. Next on the agenda is also rolling out a transactions function on the website and app and a user interface (UI) refresh.
Abhishek Chhajlani, co-business head said, "We'll be introducing online ordering and reservations - for tables as well as for events. The events would be restricted to those taking place at F&B venues.
Posted by Veronica Silva Cusi, news correspondent
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