News : ForeSee Introduces New Multichannel Customer Experience Capabilities
ANN ARBOR, Mich., Oct. 31, 2013 -- ForeSee introduces the ForeSee(R) cx360 SM platform, a multichannel customer experience analytics platform providing capabilities that help executives improve business results. The ForeSee cx360SM platform is powered by voice-of-customer measurement, predictive analytics, and ForeSee's proprietary methodology.
"In a fast growing global business like Crocs, providing a great customer experience is an important driver of business results. As such, our company culture is totally centered on our customers," said John McCarvel, CEO and president, Crocs. "ForeSee provides us insights to inform our customer experience investments and visibility across our consumer touch points around the globe."
"As an experiential retailer, it is critical for Build-A-Bear Workshop to have a comprehensive view of our Guests. It is important that we understand what the drivers are for decision making, if our service model is elevating the brand experience and enhancing sales and most importantly, did our Guest enjoy their Build-A-Bear Workshop visit," said Sharon John, CEO and Chief President Bear, Build-A-Bear Workshop. "To do this, we rely on ForeSee because of their leadership in multichannel customer experience analytics."
"While most currently used metrics narrowly focus on individual channels, our clients are asking for a unified perspective across their multichannel enterprise," said John Williams, ForeSee's senior vice president of product and delivery. "In the coming year, ForeSee will continue to systematically deliver next-generation customer experience analytics capabilities to the market based on ForeSee's cx360 SM platform, enabling business leaders to strategically invest in a superior customer experience and thereby gain competitive advantage."
Posted by Veronica Silva Cusi, news correspondent
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ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's technology and methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers.
Published: Monday, November 4, 2013