News : Barry O'Sullivan Launches Contact Center Startup Altocloud
March 13, 2014 -- Former Cisco executive Barry O'Sullivan announces a software startup called Altocloud.
O'Sullivan, who left Cisco in November after heading up the networking provider's collaboration and unified communications (UC) businesses for more than 10 years, has a new role as CEO of Altocloud, which formally launched Wednesday.
"It was a great run, but my last couple of years at Cisco I had been doing corporate business development, which was interesting, but I really want to get back into running a business," O'Sullivan told CRN. "And I also always wanted to do something for myself."
O'Sullivan said the goal of Altocloud is to transform the way businesses interact and engage with customers, and to make the contact center experience less frustrating and disjointed than it often is today.
"I kind of felt that, having worked in the call center technology industry for so long, that I was part of creating that bad experience. Now I want to fix it," he said.
And the way to do that is with Altocloud, a Mountain View, Calif.-based startup developing what it calls a cloud-based contextual communications platform for contact and call centers. The platform works by leveraging real-time data analytics that track how customers interact with businesses' websites, mobile apps or social media channels. The platform then arms businesses and their contact center agents with that data, enabling them to create a more personalized and effective experience.
"The core of what we do is analytics," he said. "We give businesses software to put into their mobile apps or websites, which allows us to monitor the journey of their customers, and to provide proactive help."
In addition, the Altocloud platform offers voice, video and chat communications that businesses can embed directly within their mobile and web applications. O'Sullivan said Altocloud can be integrated with existing marketing automation, CRM and web analytics platforms, and can be used alongside third-party contact center solutions, such as those from Avaya or Cisco.
Also on board at Altocloud is co-founder and CTO Joe Smyth, a former Cisco and Apple executive, and co-founder and vice president of sales Dan Arra, who has founded other tech start-ups, including solution provider BrightstarIT.
Posted by Veronica Silva Cusi, news correspondent
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