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News : Freshworks Fuels Regional Growth with New Leader

#contactcenterworld, @freshworksinc

Singapore, Feb 20, 2023 -- Customer engagement software company Freshworks has appointed Sandie Overtveld as senior vice president of Asia Pacific and Japan (APJ) as well as Middle East and Africa (MEA).

Singapore-based Overtveld will oversee the vendor’s growth efforts in these regions and collaborate with organisations on customer and employee engagement.

"Sandie’s rich regional know-how of the digital transformation experience can help Freshworks deliver even more value to businesses in these regions -- showing them that legacy software is a thing of the past and easy-to-use business software is the future for delighting both customers and employees alike," said Pradeep Rathinam, acting chief revenue officer at Freshworks.

Overtveld brings over 30 years of experience in digital transformation, having developed and executed growth and portfolio strategies for Microsoft, Hewlett Packard, and Zendesk. Most recently, he served as APJ leader of digital adoption solutions company WalkMe Inc.

"I deeply admire Freshworks’ long-standing vision and commitment to its customers," he added.

"Having worked with both entrepreneurial start-ups and complex global matrixed environments, I’m excited to take on this new challenge to expand business in the APJ and MEA regions [and] ultimately expand Freshworks’ global presence and deliver value to businesses of all sizes."

#contactcenterworld, @freshworksinc

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.channelasia.tech

About Freshworks:
Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service while also collaborating with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks' headquarters are located in San Bruno, Calif.