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News : Full Circle CRM Partners with Datarati
San Mateo, CA, July 30, 2014 -- Full Circle CRM announces that it has added Datarati, a provider of best practices for building, testing, launching, optimizing and reporting on multi-channel lifecycle marketing campaigns in the Asia-Pacific region to its partner program.
By partnering with Full Circle CRM, Datarati can now offer the critical insights provided by Full Circle CRM’s demand generation waterfall metrics and campaign influence models to its clientele in Australia, New Zealand, Singapore and Hong Kong.
"Partnering with Full Circle CRM will prove to be hugely beneficial for our customers using Salesforce," said Will Scully-Power, Managing Director of Datarati. "The marketing insights that it provides for that part of our customer base will enable them to track and measure their marketing campaigns more accurately than ever before."
"We excited to announce our partnership with Datarati and take our marketing performance management products into the Asia-Pacific region," said Bonnie Crater, President & CEO of Full Circle CRM. "The team at Datarati are experts at helping their customers prove marketing’s contribution to revenue and we are thrilled to become a key piece of that process."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Capability And Reliability
About Full Circle Insights:
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all the marketing questions in one place and helps marketers drive more revenue from every campaign with best practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions including Eloqua, Marketo, Act-On, Pardot, NeoLane and Aprimo. All marketing data is in Salesforce and so are the answers.
Published: Thursday, July 31, 2014