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News : Fuze Reimagines User Experience for Business Communications
Cambridge, MA, USA, Oct 11, 2016 -- Fuze, a UCaaS solution for the modern enterprise, released a new user interface that brings together voice, video, and messaging into a single, unique app, reimagining how people interact in the workplace and redefining unified communications (UC).
"The traditional approach to designing business software is to ask people what they want and try to engineer a product to fit that request. With our redesign, we took a consumer-inspired approach to UX, observing individual behavior in a personal setting and then optimizing the experience based on that user behavior," said Steve Kokinos, CEO, Fuze. "On average, people use four-to-six communication apps at work daily. The result is a disconnected experience with overlap in services that creates redundancy and confusion. For the business, this results in poor user adoption, a lack of control, and excess cost associated with multiple overlapping technologies," continued Kokinos.
"Too many organizations look for excuses for not implementing any form of a UX design process; however, these excuses are most likely a result of limited understanding of the UX design process in action," said Keith Johnson, Chief Product Officer, Fuze. "Fuze provides the highest quality global video and audio in the industry while doing so on a proven enterprise-grade cloud platform ensuring uptime, security, and analytics that
enable users to communicate and collaborate seamlessly, 24/7."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Managing Change
More Editorial From Fuze
Fuze Digital Solutions is a privately-held and profitable company focused on providing comprehensive, affordable and easy to use software. The Fuze Suite is a completely web-based eService solution that includes a searchable knowledge base, personal finance content, email and contact management, e-alerts and targeted marketing functionality.
Published: Thursday, October 13, 2016