News : DataSource: One of the 'Cool Vendors in CRM Marketing Applications'
Kansas City, MO, April 10, 2014 -- DataSource, Inc., a managed services providers in the marketing resource management space, announces its recognition in the "Cool Vendors in CRM Marketing Applications" for 2014 by Gartner. The March 2014 report, authored by Principal Analyst, Kim Collins et al., outlines, "
This year's Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform."
Within the Cool Vendor Report, Gartner references one of the companies as one of the first technology providers to offer marketing resource management (MRM) capabilities in a managed service model.
"We are honored to be recognized by such a prestigious and universally respected organization such as Gartner. We take pride in our ability to seamlessly blend marketing resource management with business process outsourcing to streamline our clients' marketing functions " said David Holland, CEO of DataSource. "We believe it's a testament to the market demanding a turn-key, technology enabled, enterprise level operational solution in a managed services model to solve complex distribution needs in delivering integrated marketing and training campaigns to the local market."
Posted by Veronica Silva Cusi, news correspondent
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DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Monday, April 14, 2014
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