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News : Gartner Positions SAP Hybris as a Leader in 2016 Magic Quadrant Report for Digital Commerce
Munich, Germany, April 4, 2016 -- SAP Hybris, a provider of omni-channel customer engagement and commerce solutions, announced it has been positioned by Gartner, Inc., as a leader in the Magic Quadrant for Digital Commerce.
The report states that "digital commerce platforms enable organizations to build B2B, B2C or B2B-to consumer (B2B2C) commerce sites and support a continuum of business objectives, from the generation of incremental revenue to the enabling transformation of business change. They support the creation of continuing development of online relationships with customers or business customers across multiple retail, wholesale, mobile, direct and indirect sales, digital sales, and call center channels."
The report evaluated 21 providers of digital commerce platforms based on completeness of vision and ability to execute.
"We believe being recognized as a leader in Gartner’s Magic Quadrant Report for Digital Commerce for the third time is a significant achievement for us, as we continue to partner with both B2B and B2C businesses on their digital commerce and omni-channel initiatives while at the same time simplifying their technology environments," said Brian Walker, chief strategy officer, SAP Hybris.
According to the report, "leaders demonstrate the ability to provide a depth and breadth of commerce functionality; to deliver commerce capabilities across multiple industries and business models; to deliver commerce platforms that can scale up to support large transaction volumes and high levels of GMV for online sales; to provide sales and support services both directly and through ecosystem application, services and integration with partners; and to deliver additional application functionality that integrates their core commerce platform. Leaders also have financial, technical and organizational viability, and they appear consistently on client evaluations of digital commerce vendors. In addition, they often set the competitive benchmark against which other vendors compare themselves."
Posted by Veronica Silva Cusi, news correspondent
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SAP is the world's largest business software company – with more than 48,500 employees at sales and development locations in more than 50 countries worldwide.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Wednesday, April 6, 2016