News : Genesys Grows its Marketing Team
July 11, 2014 -- Genesys, a provider of customer experience and contact centre solutions has strengthened its APAC marketing team with the appointments of three key executives to run its marketing strategy and operations in Asia.
Erwann Thomassain has been appointed head of marketing for APAC, based out of Singapore. Thomassain will be leading the Asia Pacific marketing strategy and operations. Prior to this role, Thomassain held a number of marketing and sales roles at Amdocs – a software vendor to the telecommunication industry – in EMEA, Latin America and across Asia Pacific.
Frances Buccheri has been appointed senior marketing lead for the Australia and New Zealand region based in Melbourne. Buccheri joins Genesys following a recent engagement at consulting firm Accenture, where she led digital marketing strategy with a focus on healthcare. Buccheri will assist Genesys in further developing digital marketing strategies and tactics as well as provide new insight into running successful programs such as G-Force Melbourne, the industry’s customer experience and contact center event.
Sung Yeun Byun has been appointed senior marketing lead based in Seoul to lead the marketing strategy and operations in Korea. Byun joins Genesys from IBM Korea where she led the channel marketing effort to engage with business partners and develop joint marketing plans helping IBM achieve and accelerate its growth objectives in that space. Prior to this role, Byun held a number of business analyst and business development roles at Oracle Korea.
"We now have a high-performance marketing organization in the APAC region to support our customers’ journey from traditional call centre environments to an evolved multi-channel experience centers," Bruce Eidsvik, managing director APAC, Genesys said.
Posted by Veronica Silva Cusi, news correspondent
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Genesys is a provider of customer engagement and contact center solutions. With more than 3,000 customers in 80 countries, Genesys orchestrates more than 100 million customer interactions every day across the contact center and back office, helping companies deliver fast and optimal levels of customer service with a highly personalized cross-channel customer experience. Genesys also prioritizes the flow of work to back office personnel resulting from any customer interaction, internal workflow or business application, optimizing the performance and satisfaction of customer-facing employees across the enterprise.
Published: Monday, July 14, 2014