News : Glassbox Launches Digital Experience Performance Analytics Solution
London, UK, Nov 18, 2016 -- Glassbox Digital launches its Digital Experience Performance Analytics (DEPA), for a unified view of channel-performance KPI's and digital business metrics. With customers unwilling to wait more than three seconds for content and website performance affecting SEO rankings, it is key for enterprises to be able to see the link between digital performance issues, online customer experiences and business outcomes.
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Glassbox DEPA provides this visualisation to both digital and IT professionals, with continuous monitoring - from site level measurements to single customer views and advanced session replay capabilities, making it easier to ensure optimal online performance, enhanced customer experience and positive business impact.
Glassbox Co-founder and CTO, Yaron Gueta states: "Clearly, just a few seconds can have a huge impact on so many aspects of the business including customer acquisition, conversion rates, retention, advocacy and customer satisfaction. Better cross-organisational visibility and control of all digital channels - including site usability monitoring and agile IT troubleshooting capabilities have become crucial." Gueta adds: "Glassbox DEPA will not only raise the alarm if an issue occurs, but is also an invaluable tool to accurately test and optimise new campaigns, content, online workflows and microsites before going live."
The Digital Experience Performance Analytics module is available now from Glassbox.
Posted by Veronica Silva Cusi, news correspondent
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About Glassbox Digital:
Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile Customers. Leveraging unparalleled big data, behavioural analytics, session replay, free-text search and application monitoring capabilities, Glassbox enables enterprises to see not only what online and mobile Customers are doing but also why they are doing it. Most importantly, Glassbox informs and facilitates action based on those insights that can lead to enhanced Customer experience, faster Customer disputes resolution, improved regulatory compliance and agile IT troubleshooting.
Published: Tuesday, November 22, 2016
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