New York, USA, January 30, 2019 -- Glassbox announces that on the back of a successful implementation and high adoption of its digital record, replay and analytics technology on Air Canada’s mobile app, its technology has been chosen by the airline for its website.
Yaron Morgenstern, CEO at Glassbox comments: "We’ve been working very closely with Air Canada over the last few months to enhance their customers’ mobile application experience. We’re extremely happy to see our partnership with the airline expanding – it’s a real vote of confidence in the capabilities of Glassbox technology and the demonstrable value that we are bringing to their business."
"With digital channels becoming an essential part of a customers’ journey and their engagement with the Air Canada brand, maintaining full visibility across the web and our mobile app is crucial to our business. Glassbox has enabled us to understand customer visits and optimize our systems both from a technical and business perspective," says Sylvain Robitaille, Principal Analyst Customer Experience at Air Canada.
Having a single unified solution that provides automatic insights supported by digital analytics enables Air Canada to implement enhancements and be in a virtuous cycle of improvement.
About Glassbox Digital:
Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile Customers. Leveraging unparalleled big data, behavioural analytics, session replay, free-text search and application monitoring capabilities, Glassbox enables enterprises to see not only what online and mobile Customers are doing but also why they are doing it. Most importantly, Glassbox informs and facilitates action based on those insights that can lead to enhanced Customer experience, faster Customer disputes resolution, improved regulatory compliance and agile IT troubleshooting.
About Air Canada:
Air Canada is Canada's largest domestic and international full-service airline providing scheduled and charter air transportation for passengers and cargo to more than 175 destinations on five continents. Canada's flag carrier is the 15th largest commercial airline in the world and serves 33 million customers annually. Air Canada is a founding member of Star Alliance.
Published: Friday, February 1, 2019
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