News : Grupo Piñero Deploys TransPerfect's GlobalLink Technology to Launch New Brand Websites
New York and Palma, Spain, Sept 14, 2016 -- TransPerfect, a privately held provider of language services and translation-related technologies, announced an engagement with Grupo Piñero, a Spanish tourism group that operates in more than 30 countries under multiple brands, to support the launch and ongoing maintenance of six new language sites.
TransPerfect completed the localization of the refreshed Bahia Principe website, which includes hotels located across the Caribbean and Spain. Now, site visitors can search and book any hotels within the Bahia Principe brand in English, Spanish, Portuguese, German, French, and Italian—with the Russian version of the site set to launch in the coming weeks.
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To streamline a previously manual content management process, Grupo Piñero deployed TransPerfect's GlobalLink(R) technology, an enterprise-scale application that automates many of the manual tasks associated with the translation of global content. Using customized workflow technology that integrates with Oracle WebCenter Sites, GlobalLink will simplify the ongoing maintenance of Grupo Piñero's global sites by automatically routing new content to TransPerfect's production department for translation and placing the translated content back on the localized sites.
Phil Shawe, Co-CEO at TransPerfect commented, "We are pleased to be able to have the opportunity to help Grupo Piñero grow in international markets, and we look forward to helping them continue to communicate their voice across the globe with the help of our GlobalLink technology."
"Grupo Piñero is well-acquainted with the wants and needs of its customer base, and is committed to their customer bases abroad by offering content in multiple languages," added TransPerfect Co-CEO Liz Elting. "We are excited to watch this growing company's continued international success and are proud to play a role in their international strategy."
Posted by Veronica Silva Cusi, news correspondent
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With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Published: Friday, September 16, 2016
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