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News : Guavus Adds Diagnostic Customer Service Tool to Portfolio
March 21, 2014 -- Guavus is adding to its big data analytics portfolio with a new solution that aims to identify the root cause of customer issues.
Built on top of the Guavus Reflex Platform the new product is called CareReflex and combines IVR (interactive voice response), operational, and business data to improve customer experience.
"Unlike others that store first, Guavus’ analyze-first approach is especially useful when integrating and correlating the more than twenty different data sources that CareReflex integrates to improve customer service," he said.
The product provides companies with an end-to-end view across their enterprises. Granular resolution and actionable insights can also be embedded into automated workflows.
"Purpose-built big data applications, such as those developed by Guavus, are pre-built with data intelligence and are readily available to provide an effective shortcut to returns that are valuable to the business and its goals," Menier said. "It’s about being smarter and faster in how data is used to drive all parts of business -- and you don’t need to be a data scientist to do it."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From Guavus
Guavus solves the world's most complex data problems. Proven across Fortune 500 enterprises, Guavus provides a new generation of analytically powered big data applications to address specific business problems for next-generation service assurance, next-generation customer experience management and the Internet of Things. The Company uniquely breaks down the barriers between Operational Support Systems and Business Support Systems to enable customers to more efficiently plan network capacity, improve service operations and deliver a better customer experience.
Published: Monday, March 24, 2014