News : Guavus Introduces a New Customer Experience Analytics Suite
San Mateo, CA, USA, Nov 12, 2015 -- Guavus, Inc., a provider of big data analytics applications for operational intelligence, announced the launch of a new suite of applications to enable the next generation of contextual customer experience analytics that fully illustrate the customer journey across networks and services.
The Guavus Customer Experience suite is built around two core analytics applications that leverage a common framework for maximum reusability and extensibility:
Care Reflex: provides customer care agents with real-time insights to determine the precise impactful events affecting the quality of experience at critical points in the customer journey by subscriber.
Marketing Reflex: enables operators to gain a greater understanding of subscribers' interests to strengthen their competitive position against digital providers and find new revenue opportunities to overcome flat ARPU.
Posted by Veronica Silva Cusi, news correspondent
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Guavus solves the world's most complex data problems. Proven across Fortune 500 enterprises, Guavus provides a new generation of analytically powered big data applications to address specific business problems for next-generation service assurance, next-generation customer experience management and the Internet of Things. The Company uniquely breaks down the barriers between Operational Support Systems and Business Support Systems to enable customers to more efficiently plan network capacity, improve service operations and deliver a better customer experience.
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