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News : GuideWell Connect Selects RedPoint Global Software Solution
Wellesley Hills, MA, USA, June 13, 2016 -- RedPoint Global, a provider of data management and customer engagement software, announced that GuideWell Connect, a subsidiary of GuideWell Mutual Holding Corporation, has selected RedPoint's software to power solutions that deliver personalized multi-channel marketing campaigns for GuideWell's new and existing business clients.
GuideWell Connect's President Craig Thomas said, "The key for us is deploying next-generation capabilities utilizing the best tools and talent in support of our health plan and provider clients across the country. RedPoint's campaign management and data management solution gives us the ability to economically deliver our integrated, data-driven marketing services at scale, along with the client customization and consumer personalization that are must-haves for success and profitability today."
"It is not enough to be a good marketing company anymore. You have to be able to help clients succeed in every aspect of the consumer cycle: acquisition, onboarding, member engagement and retention. This requires a level of actionability and relational understanding that simply has not been available in healthcare before now. RedPoint helps us bring the full power of our consumer data and predictive analytics to bear for every healthcare marketing client," said Mark Stryker, GuideWell Connect's Chief Business Development Officer. "Our goal is to increase our clients' effectiveness and profitability, while at the same time opening up opportunities for better health outcomes for the clients we all serve. For us, RedPoint is an integral part of that success."
Posted by Veronica Silva Cusi, news correspondent
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About RedPoint Global Inc.:
RedPoint Global empowers organizations to bring together all the customer data they need to create precise one-to-one interactions with their customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform.
Published: Thursday, June 16, 2016