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New York, NY, USA, Oct, 2021 -- Jio Haptik Technologies Limited (Haptik), a subsidiary of the Jio Platforms group, announced the launch of their new self-serve Enterprise CX platform to help brands build Intelligent Virtual Assistants in a low code environment. It is specifically designed keeping in mind the customer experience needs of Haptik's core clientele.

The pandemic has only accelerated the adoption of digital chat & voice assistants across the enterprise, driven by the consumer shift to be online and ever connected. Gartner estimates the Conversational AI Platform market to be $2.5 billion in 2020, growing at a staggering pace of 75% year over year. However, one of the biggest challenges in the industry today is the speed of deployment and time-to-value for such solutions. There are many self-serve bot builders in the market, but none of them achieve the right balance between serving the complex needs of the Enterprise and providing an easy to use platform.

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With Haptik's self-serve Enterprise CX platform, Product Managers have access to the 3 capabilities they require to build a successful Intelligent Virtual Assistant (IVA):

Conversation Studio
Live Agent Handoff
Intelligent Analytics

"In mathematics, there is this concept of low threshold-high ceiling, which basically means providing the easiest way to do something yet allowing powerful customizations on top," said Swapan Rajdev, Co-Founder & CTO of Haptik. "This is the philosophy behind what we have done with our Enterprise-CX platform. If you're a brand across one of our core industry verticals, you can sign up and go live in a few days if not hours. Then as the complexity increases with scale, there is enough power there to customize as you like and integrate with systems across your organization. As conversational AI shifts from being an early adopter to an early majority category, the shift to self-serve is inevitable and we believe Haptik's Enterprise CX-platform will lead the way."

In addition, Haptik has created an onboarding guide and a library of content to share best practices about conversational AI that can help product teams get started quickly. 

Nick Spicer, Customer Experience Manager at Latercase said, "Haptik's platform is perfect for self-service. While they do offer fully managed services, we like to get our hands dirty and build out solutions ourselves. Their bot building process has been intuitive and easy to grasp with minimum coding knowledge. We were also impressed with the amount of flexibility and customization that the platform offers."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com