News : Harte Hanks Announces Shirish Lal as New COO and CTO
San Antonio, Texas February, 2016 -- Harte Hanks, (NYSE: HHS) a provider in customer relationships, experiences and interaction-led marketing, announced the appointment of Shirish Lal as its Executive Vice President, Chief Operating Officer & Chief Technology Officer. Mr. Lal is expected to join the company in early March.
Mr. Lal, 49, was most recently Chief Marketing Officer for CenturyLink.
Mr. Lal will report directly to Harte Hanks' Chief Executive Officer, Karen Puckett, and will help lead the company's continuing transformation to an analytics-driven, customer-centric marketing services provider. As COO & CTO, Mr. Lal will focus on strategic direction; product and technology roadmaps; service delivery; information technology; and corporate development.
"Shirish's background in marketing, technology, and high-performing process execution will benefit our clients. He possesses a unique ability to assess markets and industry trends and translate those into opportunities and actions," said Karen Puckett. "His perspective as a chief marketing officer gives him a unique understanding of the challenges our customers face in the dynamic marketplace."
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"I am thrilled to be joining Harte Hanks where I can employ my passion for driving performance improvement and transformation. The initial steps are underway and I look forward to working with the leadership team to accelerate them," said Mr. Lal. "It is truly an exciting time for marketers as they navigate the rapidly changing marketplace and I'm looking forward to helping Harte Hanks' clients chart their courses."
Mr. Lal has held leadership roles in strategy, marketing, engineering, finance, and sales in the telecommunications, technology, and consulting sectors. Prior to CenturyLink, Mr. Lal held senior leadership roles at Level 3 Communications, Ionex Telecom, Broadwing, and American Management Systems. Mr. Lal received his B.S. in electrical engineering from M.I.T. and an M.B.A. from Harvard University.
Harte Hanks further announced Keith Metzger, Head of Global Corporate Development, will be leaving the company at the end of February and Rick Carbone Senior Vice President Operations will leave the company at the end of March.
"I'd like to thank Keith and Rick for their contributions and leadership," said Ms. Puckett. "We certainly wish them well in their future endeavors."
Posted by: Laura Collins, Editorial Management
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Published: Wednesday, February 24, 2016