News : Harte Hanks Introduces Total Customer Discovery For Customer Interactions
San Antonio TX October 14, 2015 -- Harte Hanks (NYSE: HHS), a provider in developing customer relationships, experiences and defining interaction led marketing, announced Total Customer Discovery, a solution that enables 360-degree profiles of target customers across multiple online and offline channels.
Through the integration of data and insights, the Total Customer Discovery solution provides a customer view, enabling the delivery of an enhanced customer experience and increasing customer satisfaction and sales.
The Total Customer Discovery solution enables companies to better understand who their customers are and what they do online and offline and gain insights into relevant behaviors and interests. With these insights, brands can interact with customers in highly personal and meaningful ways, and create marketing programs that drive smarter customer interactions, optimizing their campaigns in real-time as insights are gathered.
Laura Collins, Editorial Management
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Published: Monday, February 8, 2016