News : Healthgrades Reveals CRM for Health Systems
Seattle, WA, USA, Oct 8, 2018 -- Healthgrades, an online resource for information about physicians and hospitals, introduced its Healthgrades CRM platform. The new platform is powered by real-time consumer behavior insights from Healthgrades.com as well as the company’s repository of de-identified consumer health data.
"Today’s marketing professional is an analyst; one who leverages data and research to develop strategic, measurable marketing initiatives," said Christine Albert, MPP, APR, Vice President, Marketing and Communications, LCMC Health and 2018 SHSMD Board Member. "A CRM system allows marketing teams to transform every facet of their function—using data and insights to drive strategy and achieve impactful, quantifiable results with a consumer-centric focus."
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"Health systems are fundamentally reorienting around the consumer, yet many still struggle with lack of visibility into the total consumer experience," said Chris Catallo, Executive Vice President, General Manager, Health System Solutions, Healthgrades. "To build world-class engagement programs that attract, engage, motivate and retain consumers, Healthgrades helps the nation’s health systems to understand and implement healthcare data insights, and reach consumers in need of care. The most-nimble and consumer-oriented systems will evolve their processes and invest in technology solutions to successfully bring this vision to life."
"Understanding consumers in our market is critical to the success of our health sciences university," said Keith Whitworth, Director of Marketing, University of Arkansas for Medical Sciences. "Healthgrades’ platform gives us a holistic view into the marketplace and enables us to make effective decisions on where to focus our marketing resources, while providing full transparency into marketing performance and ROI to drive patient acquisition and engagement strategies."
Posted by Veronica Silva Cusi, news correspondent
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Healthgrades is dedicated to empowering stronger and more meaningful connections between patients and their healthcare providers. We help 30 million consumers a month to find and schedule appointments with their provider of choice. With our scheduling solutions and advanced analytics applications, we help more than 500 hospitals across the country to cultivate new patient relationships, improve patient access, and build customer loyalty. At Healthgrades, better health gets a head start.
Published: Wednesday, October 10, 2018
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