News : Hero Digital and B2B Customer Experience Agency Bulldog Solutions Join Forces
San Francisco, CA, USA, July, 2019 -- Hero Digital, an independent customer experience (CX) agency, announced that it has acquired Bulldog Solutions, a B2B marketing services agency based in Austin, Texas. The combined company offers end-to-end, human-centered B2B expertise for its clients, helping client CMOs engage their customers through innovation opportunities and groundbreaking digital experiences in today's modern marketing ecosystem.
Bulldog will be combined with Hero Digital's broader customer experience practice to centralize B2B marketing services in Austin, a technology-focused business environment. As part of the acquisition, Bulldog CEO, Randy Watson, will be joining Hero Digital as General Manager of the Austin office reporting to Hero Digital CEO, David Kilimnik. Bulldog founder Rob Solomon will become SVP, Strategy at Hero Digital. Bulldog's executive team will remain the same.
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"I am immensely proud of the talented, creative team of people we've built over the years. We've done transformational work, focused on client success, and built a reputation as an unconventional B2B agency," said Solomon. "We couldn't be more excited to join Hero. It's clear that they share our core values, strong culture, and commitment to doing great work for clients."
Watson added, "This merger creates an unparalleled end-to-end B2B customer experience solution for clients that integrates CX consulting, design, engineering, digital marketing, and data."
"As B2B CMOs navigate a highly deliberate purchasing decision, they will need a partner with B2B experience, specificity, and depth," said David Kilimnik, Hero Digital CEO. "B2B CMOs feel a sense of urgency to get the customer experience right and need a trusted partner that bridges business, design, and technology."
The Bulldog acquisition catalyzes Hero Digital's planned B2B practice expansion in Austin. "We have chosen Austin, the #1 city of the future according to Forbes, to scale the B2B powerhouse of Hero Digital with the help of Bulldog," said Kilimnik. The city is also home to large offices of a number of high growth technology and creative firms like Apple, Amazon, Facebook, Google, and Adobe.
Joost Thesseling, Managing Director at CI Capital, added, "Hero Digital's acquisition of Bulldog Solutions is a reflection of Hero Digital's thoughtful approach to expanding its expertise and market reach through its acquisition strategy. We are excited to support Hero Digital as it continues to grow and improve its digital marketing model."
Posted by Veronica Silva Cusi, news correspondent
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About Hero Digital:
Hero Digital is an independent customer experience company born in California at the intersection of business, design, and technology. Hero Digital works with Fortune 500 CMOs to drive business growth through customer experiences that deliver brand and consumer value in the digital economy. Hero Digital's interdisciplinary teams collaborate from inspiration to creation to launch, blending consulting, design, engineering, digital marketing, and data and analytics.
Published: Friday, July 26, 2019